Vertical · Pet & pet food
The right food depends on the animal in front of them.
Pet shoppers ask about life stage, weight, allergies and how to switch food without upsetting the animal. The agent answers from the label and the catalogue; veterinary concerns go to a professional.
Category fit
Conditional fitLife stage, feeding guides and bag size are label-led. Symptoms, medication and weight-loss plans go to a vet.
A playbook, not a deployment claim. Fit is an editorial judgement about catalogue-grounded conversation.
Chapter
01
The pressure
The question that stalls the aisle.
A category is shaped by the questions shoppers ask when the shelf does not answer back.
A shopper is moving a two-year-old dog to a grain-free food. The agent checks life stage and bag size against the dog's weight, explains a seven-day transition, and offers a smaller bag to trial. A question about itching goes to the vet.
Questions from the aisle
- “Is this suitable for a two-year-old dog?”
- “How much should I feed a 12kg dog?”
- “What is the difference between these two foods?”
- “Do you have a smaller bag?”
- “Is this grain-free?”
- “Can I return an opened bag?”
Chapter
02
How Salewise helps
From the question to the record.
The agent does not replace the category specialist. It handles the repeatable question and prepares the handover.
It answers from the product record
The catalogue has to hold the deciding attributes.
These are the fields that decide whether an answer in pet & pet food is useful — or just a restatement of the label.
- Life stage and breed size
- Feeding guide and bag size
- Ingredients and allergens
- Transition guidance
- Stock and price per kg
- Returns policy for opened food
It puts the code at the decision
- Shelf edge in pet food
- Life-stage end-cap
- Counter card at the pet desk
- Entrance promotion
The warm handover
The conversation goes with the shopper.
When a question crosses the merchant’s line, the agent stops and carries the transcript to a person. It does not improvise.
Chapter
03
The edges
What this page does not promise.
A category playbook is only useful if the boundary is as clear as the answer.
Deliberate limits
- 01
It does not take payments or store card data. The sale stays at the till.
- 02
It does not invent a price, stock level, variant or policy. The server renders those from the catalogue.
- 03
It does not answer from the open web, a supplier PDF or the model's memory.
- 04
It does not replace a pharmacist, mechanic, clinician, vet or any regulated adviser.
- 05
It does not install an app on the shopper's phone or require an account.
The rule that matters most
Symptoms, medication, weight-loss plans and anything veterinary go to the pet care team or a vet. The agent does not diagnose or prescribe.
If the question crosses this line, the agent stops and offers the handover. It does not improvise.
See the grounding rulesThe fit note is an editorial judgement about how well this category maps to catalogue-grounded conversation. It is not a deployment claim, a customer count or a forecast.
This category
Put this category on a code.
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