Vertical · Running & fitness
Fit questions need a conversation, not a filter.
Running shoes are a high-consideration purchase with a returns cost. Shoppers want to compare cushioning, drop, stability and use case — and they want to know what is actually in stock in their size.
Category fit
Strong fitShoppers compare drop, cushioning and stock before they commit. Fit and gait analysis still belong to a specialist.
A playbook, not a deployment claim. Fit is an editorial judgement about catalogue-grounded conversation.
Chapter
01
The pressure
The question that stalls the aisle.
A category is shaped by the questions shoppers ask when the shelf does not answer back.
A shopper training for a first half marathon asks for a shoe under £120. The agent narrows by weekly mileage, surface and neutral vs support, shows two options with the trade-offs, and checks size availability. Gait analysis is handed to the fitting specialist.
Questions from the aisle
- “What is the difference between these two daily trainers?”
- “Which shoe is better for a first half marathon?”
- “Do you have this in a UK 9?”
- “What drop is this shoe?”
- “Which is more cushioned for longer runs?”
- “What is your returns policy on worn shoes?”
Chapter
02
How Salewise helps
From the question to the record.
The agent does not replace the category specialist. It handles the repeatable question and prepares the handover.
It answers from the product record
The catalogue has to hold the deciding attributes.
These are the fields that decide whether an answer in running & fitness is useful — or just a restatement of the label.
- Drop and stack height
- Cushioning and support type
- Weight
- Surface and distance guidance
- Size and width availability
- Returns policy for worn footwear
It puts the code at the decision
- Shelf edge in the running shoe wall
- Apparel rail
- Race-season display
- Counter card at the fitting bench
The warm handover
The conversation goes with the shopper.
When a question crosses the merchant’s line, the agent stops and carries the transcript to a person. It does not improvise.
Chapter
03
The edges
What this page does not promise.
A category playbook is only useful if the boundary is as clear as the answer.
Deliberate limits
- 01
It does not take payments or store card data. The sale stays at the till.
- 02
It does not invent a price, stock level, variant or policy. The server renders those from the catalogue.
- 03
It does not answer from the open web, a supplier PDF or the model's memory.
- 04
It does not replace a pharmacist, mechanic, clinician, vet or any regulated adviser.
- 05
It does not install an app on the shopper's phone or require an account.
The rule that matters most
Gait analysis, injury history and orthotic questions go to the fitting specialist. The agent does not diagnose.
If the question crosses this line, the agent stops and offers the handover. It does not improvise.
See the grounding rulesThe fit note is an editorial judgement about how well this category maps to catalogue-grounded conversation. It is not a deployment claim, a customer count or a forecast.
This category
Put this category on a code.
One aisle, one QR code, one week of real questions. We will show you the transcripts and what the agent could not answer.
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