Verticals · 10 playbooks
The same agent,
fluent in the aisle.
A running shop asks about drop and surface. A pharmacy asks about ingredients and handover. The grounding loop is the same; the catalogue, attributes and rules are not.
How to read the fit
10 categories- Strong fit
- The decision is already conversational in the aisle, and the catalogue holds the attributes to answer it.
- Conditional fit
- Useful with tight handover rules. Some questions must reach a person, not the agent.
- Narrow fit
- A deliberately small surface. The agent answers the shelf, not the advice.
Fit is an editorial judgement about catalogue-grounded conversation. It is not a claim of live deployment in every category.
The index
Ten aisles. Ten different questions.
Each entry is a playbook: the questions the agent is configured to answer, the attributes the catalogue must hold, and the point where a person takes over.
01
Strong fitOutdoor & travel
Layers, packs and weather calls.
“Will this shell work for a wet weekend in the Lakes?”
Layering, fit and weather calls are already a conversation. The catalogue needs structured attributes, not new hardware.
02
Strong fitRunning & fitness
Shoes, distances and the right drop.
“What is the difference between these two daily trainers?”
Shoppers compare drop, cushioning and stock before they commit. Fit and gait analysis still belong to a specialist.
03
Strong fitHome & interiors
Dimensions, finishes and delivery.
“Will this fit a 180cm alcove?”
Dimensions, finish and delivery are answerable from the product record. Custom cuts and installation go to the store team.
04
Strong fitElectronics
Compatibility before the spec sheet.
“Will this dock work with my MacBook?”
Compatibility is a retrieval problem before it is a sales problem. Fault diagnosis stays with the service desk.
05
Conditional fitPantry & grocery
Allergens, substitutions and dinner.
“Is this dairy-free?”
Allergen, ingredient and stock questions are high-volume. Allergy protocols and clinical diets must route to store staff.
06
Conditional fitBeauty & skincare
Skin type, ingredients and routine order.
“Is this suitable for sensitive skin?”
Ingredient and routine questions fit the catalogue. Reactions, pregnancy and clinical questions need a trained advisor.
07
Narrow fitPharmacy & wellness
Find the product. Hand over the advice.
“Where is the children's sun cream?”
Product location, ingredients and stock only. Symptoms, dosage, interactions and anything clinical go to the pharmacist.
08
Strong fitBike & workshop
Compatibility, sizes and the workshop queue.
“Will this tube fit a 700c commuter bike?”
Sizing and compatibility are structured questions. Safety-critical repairs and torque settings belong to a mechanic.
09
Strong fitGarden & DIY
Coverage, season and the right material.
“How much seed do I need for 24 square metres?”
Coverage maths and seasonal timing turn a vague project into a basket. Gas, electrical and pesticide questions do not.
10
Conditional fitPet & pet food
Life stage, weight and a safe transition.
“Is this suitable for a two-year-old dog?”
Life stage, feeding guides and bag size are label-led. Symptoms, medication and weight-loss plans go to a vet.
These pages describe how the agent is configured for each category. Category playbooks are rolling out; not every vertical or integration is deployed with every merchant.
The template
Same loop. Different record.
A category page is not a list of features. It is the shape of the catalogue, the placement and the handover that make the loop useful in that aisle.
01
The attributes
What the product record has to hold — drop, ingredients, dimensions, compatibility — before an answer can be specific.
02
The placement
Where the code belongs — shelf edge, bench, counter, entrance — and which aisle name appears in the record.
03
The handover
Which questions stop the agent and reach a person. The merchant sets the line; the model does not.
Your category
Your category has its own questions.
Tell us the three questions your team hears most. We will show you how they would be answered from your catalogue.
See how it works →