Vertical · Garden & DIY
Coverage maths and seasonal timing close the sale.
Garden and DIY shoppers need to know how much to buy, when to apply it and whether it works with what they have. The agent turns a vague project into quantities, materials and a realistic plan.
Category fit
Strong fitCoverage maths and seasonal timing turn a vague project into a basket. Gas, electrical and pesticide questions do not.
A playbook, not a deployment claim. Fit is an editorial judgement about catalogue-grounded conversation.
Chapter
01
The pressure
The question that stalls the aisle.
A category is shaped by the questions shoppers ask when the shelf does not answer back.
A shopper has a 6m × 4m lawn and wants to overseed before autumn. The agent calculates coverage, shows the right seed rate, adds a spreader, and explains the timing window. A question about a gas fitting goes to a qualified colleague.
Questions from the aisle
- “How much seed do I need for 24 square metres?”
- “When should I apply this?”
- “Is this safe for pets?”
- “What is the difference between these two composts?”
- “Will this paint work on masonry?”
- “Do you deliver bulk bags?”
Chapter
02
How Salewise helps
From the question to the record.
The agent does not replace the category specialist. It handles the repeatable question and prepares the handover.
It answers from the product record
The catalogue has to hold the deciding attributes.
These are the fields that decide whether an answer in garden & diy is useful — or just a restatement of the label.
- Coverage rate and pack size
- Season and application window
- Material compatibility
- Safety and pet guidance
- Delivery and bulk availability
- Returns policy
It puts the code at the decision
- Shelf edge in the relevant aisle
- Project card beside the display
- Outdoor plant area
- Till counter card for delivery
The warm handover
The conversation goes with the shopper.
When a question crosses the merchant’s line, the agent stops and carries the transcript to a person. It does not improvise.
Chapter
03
The edges
What this page does not promise.
A category playbook is only useful if the boundary is as clear as the answer.
Deliberate limits
- 01
It does not take payments or store card data. The sale stays at the till.
- 02
It does not invent a price, stock level, variant or policy. The server renders those from the catalogue.
- 03
It does not answer from the open web, a supplier PDF or the model's memory.
- 04
It does not replace a pharmacist, mechanic, clinician, vet or any regulated adviser.
- 05
It does not install an app on the shopper's phone or require an account.
The rule that matters most
Gas, electrical, structural and pesticide questions go to a qualified colleague. The agent sticks to the label and the catalogue.
If the question crosses this line, the agent stops and offers the handover. It does not improvise.
See the grounding rulesThe fit note is an editorial judgement about how well this category maps to catalogue-grounded conversation. It is not a deployment claim, a customer count or a forecast.
This category
Put this category on a code.
One aisle, one QR code, one week of real questions. We will show you the transcripts and what the agent could not answer.
Scan the demo →